| Semester | Course Unit Code | Course Unit Title | T+P+L | Credit | Number of ECTS Credits | Last Updated Date |
| 4 | BUS 208 | Marketing II | 3+0+0 | 3 | 5 | 05.01.2022 |
|
Language of Instruction
|
English
|
|
Level of Course Unit
|
Bachelor's Degree
|
|
Department / Program
|
Business Administration (English)
|
|
Type of Program
|
Formal Education
|
|
Type of Course Unit
|
Compulsory
|
|
Course Delivery Method
|
Face To Face
|
|
Objectives of the Course
|
The course aims to give the student the basic theoretical and practical knowledge about marketing. A student who successfully finishes the course is expected to have acquired the competency to carry out related assessment procedures about new product
|
|
Course Content
|
-Products, Services, and Brands: Building Customer Value
-New Product Development and Product Life Cycle Strategies
-Pricing: Understanding and Capturing Customer Value
-Pricing Strategies
-Marketing Channels: Delivering Customer Value
-Retailing
|
|
Course Methods and Techniques
|
|
|
Prerequisites and co-requisities
|
None
|
|
Course Coordinator
|
None
|
|
Name of Lecturers
|
Asist Prof.Dr. Görkem Erdoğan
|
|
Assistants
|
None
|
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Work Placement(s)
|
No
|
Recommended or Required Reading
|
Resources
|
Kotler, Philip; Armstrong Gary, Principles of Marketing: Global Edition, 14thEdition, 2012
|
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Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"
Assessment Methods and Criteria
|
In-Term Studies
|
|
Mid-terms
|
1
|
%
35
|
|
Project
|
1
|
%
25
|
|
Final examination
|
1
|
%
40
|
|
Total
|
3
|
%
100
|
ECTS Allocated Based on Student Workload
|
Activities
|
Total Work Load
|
|
Course Duration
|
16
|
3
|
48
|
|
Mid-terms
|
1
|
25
|
25
|
|
Project
|
1
|
30
|
30
|
|
Final examination
|
1
|
35
|
35
|
|
Total Work Load
| |
|
Number of ECTS Credits 5
138
|
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
| No | Learning Outcomes |
|
1
| Average student; - correctly uses the language of marketing |
|
2
| knows the steps in the new product development process |
|
3
| describes product life cycle |
|
4
| describes pricing strategies |
|
5
| describes marketing channels |
|
6
| awares of the concepts such as wholesaling and retailing |
|
7
| make evaluations about marketing communications, promotion strategies and customer relationships |
Weekly Detailed Course Contents
| Week | Topics | Study Materials | Materials |
| 1 |
Products, Services, and Brands: Building Customer Value
|
|
|
| 2 |
New Product Development and Product Life Cycle Strategies
|
|
|
| 3 |
Pricing: Understanding and Capturing Customer Value
|
|
|
| 4 |
Pricing Strategies
|
|
|
| 5 |
Marketing Channels: Delivering Customer Value
|
|
|
| 6 |
Retailing and Wholesaling
|
|
|
| 7 |
Mid term exam
|
|
|
| 8 |
Communicating Customer Value: Integrated Marketing Communications
|
|
|
| 9 |
Advertising and Public Relations
|
|
|
| 10 |
Personal Selling and Sales Promotion
|
|
|
| 11 |
Direct and Online Marketing: Building Direct Customer Relationships
|
|
|
| 12 |
Presentation
|
|
|
| 13 |
Presentation
|
|
|
| 14 |
Presentation
|
|
|
| 15 |
Presentation
|
|
|
| 16 |
Final
|
|
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Contribution of Learning Outcomes to Programme Outcomes
Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant
https://obs.ankarabilim.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=61845&curProgID=5868&lang=en