Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
4BUS 208Marketing II3+0+03505.01.2022
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Business Administration (English)
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The course aims to give the student the basic theoretical and practical knowledge about marketing. A student who successfully finishes the course is expected to have acquired the competency to carry out related assessment procedures about new product
Course Content -Products, Services, and Brands: Building Customer Value

-New Product Development and Product Life Cycle Strategies

-Pricing: Understanding and Capturing Customer Value

-Pricing Strategies

-Marketing Channels: Delivering Customer Value

-Retailing
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Görkem Erdoğan
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Kotler, Philip; Armstrong Gary, Principles of Marketing: Global Edition, 14thEdition, 2012


Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 35
Project 1 % 25
Final examination 1 % 40
Total
3
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 16 3 48
Mid-terms 1 25 25
Project 1 30 30
Final examination 1 35 35
Total Work Load   Number of ECTS Credits 4,6 138

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Average student; - correctly uses the language of marketing
2 knows the steps in the new product development process
3 describes product life cycle
4 describes pricing strategies
5 describes marketing channels
6 awares of the concepts such as wholesaling and retailing
7 make evaluations about marketing communications, promotion strategies and customer relationships

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Products, Services, and Brands: Building Customer Value
2 New Product Development and Product Life Cycle Strategies
3 Pricing: Understanding and Capturing Customer Value
4 Pricing Strategies
5 Marketing Channels: Delivering Customer Value
6 Retailing and Wholesaling
7 Mid term exam
8 Communicating Customer Value: Integrated Marketing Communications
9 Advertising and Public Relations
10 Personal Selling and Sales Promotion
11 Direct and Online Marketing: Building Direct Customer Relationships
12 Presentation
13 Presentation
14 Presentation
15 Presentation
16 Final

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13
All 3 3 2 3 3 4 3 2 3 1 3
C1 3 2 3 2 3 3 3 3 3 2 4
C2 2 2 3 3 3 3 4 2 2 2 3
C3 4 3 2 4 4 4 2 2 2 3 5
C4 4 4 3 3 4 2 4 3 3 2 4
C5 3 2 1 4 2 4 3 5 3 3 1
C6 5 2 3 2 2 4 4 2 2 2 2
C7 2 4 1 4 2 3 1 2 4 3 4

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant