Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3BUS 207Marketing I3+0+03516.01.2024

 
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Business Administration (English)
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The course aims to give the student the basic theoretical and practical knowledge about marketing. A student who successfully finishes the course is expected to have acquired the competency to carry out related assessment procedures about problem foundations of marketing, environmental forces and marketing ethics, strategic marketing planning and forecasting, marketing research and marketing information systems, consumer buying behavior, organizational buying behavior, market segmentation, and product concepts.
Course Content - Marketing: Creating and Capturing Customer Value
- Company and Marketing Strategy: Partnering to Build Customer Relationships
- Analyzing the Marketing Environment
- Managing Marketing Information to Gain Customer Insights
- Consumer Markets and Consumer Buyer Behavior
- Business Markets and Business Buyer Behavior
- Customer-Driven Marketing Strategy: Creating Value for Target Customers
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. Handan Akkaş
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Principles of Management, Kotler, Armstrong, Balasubramanian, 19th Edition, 2023
Course Notes Principles of Management, Kotler, Armstrong, Balasubramanian, 19th Edition, 2023

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Assignment 1 % 20
Attendance 14 % 0
Final examination 1 % 50
Total
17
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 15 4 60
Assignments 2 5 10
Mid-terms 1 10 10
Final examination 1 18 18
Total Work Load   Number of ECTS Credits 5 140

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Average student; - correctly uses the language of marketing
2 - acquires the competency to carry out related assessment procedures about problem foundations of marketing
3 - describes the steps in strategic marketing planning and forecasting
4 - describes market segmentation
5 - describes marketing research and marketing information systems

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Marketing: Creating and Capturing Customer Value
2 Marketing: Creating and Capturing Customer Value
3 Company and Marketing Strategy: Partnering to Build Customer Relationships
4 Company and Marketing Strategy: Partnering to Build Customer Relationships
5 Analyzing the Marketing Environment
6 Analyzing the Marketing Environment
7 Managing Marketing Information to Gain Customer Insights
8 Midterm
9 Managing Marketing Information to Gain Customer Insights
10 Consumer Markets and Consumer Buyer Behavior
11 Consumer Markets and Consumer Buyer Behavior
12 Business Markets and Business Buyer Behavior
13 Business Markets and Business Buyer Behavior
14 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
15 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
16 Final Exam

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11
C1
C2 2
C3 3 3 3 3
C4 4 4 4 4
C5 5 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

  
  https://obs.ankarabilim.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=61840&curProgID=5868&lang=en