Week | Topics | Study Materials | Materials |
1 |
Marketing: Creating and Capturing Customer Value
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2 |
Company and Marketing Strategy: Partnering to Build Customer Relationships
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3 |
Analyzing the Marketing Environment
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4 |
Managing Marketing Information to Gain Customer Insights
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5 |
Consumer Markets and Consumer Buyer Behavior
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6 |
Business markets and business buying behavior
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7 |
Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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8 |
Mid-term
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9 |
Products, Services, and Brands: Building Customer Value
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10 |
Developing New Products and Managing the Product Life Cycle
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11 |
Pricing: Understanding and Capturing Customer Value
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12 |
Pricing Strategies
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13 |
Marketing Channels
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14 |
Retailing and Wholesaling
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15 |
Integrated Marketing Communicating
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16 |
Final exam
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