Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3MIS 231Marketing3+0+03516.01.2024

 
Course Details
Language of Instruction English
Level of Course Unit Bachelor's Degree
Department / Program Management Information Systems (English)
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course To teach basic concepts of Marketing and its principles
Course Content Customer Value
Customer Relationships
Marketing Environment
Customer Insights
Buyer Behavior
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Asist Prof.Dr. HANDAN AKKAŞ handan.akkas@ankarabilim.edu.tr
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources 1. Kotler, Philip; Armstrong Gary, Principles of Marketing: Global Edition, 19th Edition, 2023

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Assignment 1 % 20
Attendance 14 % 0
Practice 8 % 0
Project 5 % 0
Final examination 1 % 50
Total
30
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 5 70
Assignments 14 2 28
Mid-terms 1 2 2
Final examination 1 2 2
Total Work Load   Number of ECTS Credits 5 144

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Have basic knowledge about Marketing and its principles
2 Analyze and understand customer needs
3 Analyze and understand market needs
4 Create marketing strategy
5 Analyze market risks

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Marketing: Creating and Capturing Customer Value
2 Company and Marketing Strategy: Partnering to Build Customer Relationships
3 Analyzing the Marketing Environment
4 Managing Marketing Information to Gain Customer Insights
5 Consumer Markets and Consumer Buyer Behavior
6 Business markets and business buying behavior
7 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
8 Mid-term
9 Products, Services, and Brands: Building Customer Value
10 Developing New Products and Managing the Product Life Cycle
11 Pricing: Understanding and Capturing Customer Value
12 Pricing Strategies
13 Marketing Channels
14 Retailing and Wholesaling
15 Integrated Marketing Communicating
16 Final exam

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11
C1 1
C2
C3 3 3
C4 4 4 4 4 4 4
C5 5 5

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

  
  https://obs.ankarabilim.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=50608&curProgID=5813&lang=en