Language of Instruction
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English
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Level of Course Unit
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Bachelor's Degree
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Department / Program
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MANAGEMENT INFORMATION SYSTEMS
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Mode of Delivery
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Face to Face
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Type of Course Unit
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Compulsory
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Objectives of the Course
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To teach basic concepts of business and e-business
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Course Content
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Fundamentals of business and economics, Ethics and social responsibility, Information technology & E-Commerce, Entrepreneurs & Small Business Owners, The art and science of marketing,
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Course Methods and Techniques
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Prerequisites and co-requisities
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None
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Course Coordinator
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None
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Name of Lecturers
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Asist Prof.Dr. PELÄ°N KARACA KALKAN
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
Resources
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1. Griffin, R. W., & Ebert, R. J. (2017). Global Edition. Business essentials. Pearson. 2.Combe, C. (2012). Introduction to E-business. Routledge. 3. Chaffey, D. (2007). E-business and E-commerce Management: Strategy, Implementation and Practice. Pearson Education.
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