Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS CreditsLast Updated Date
3ETP 207Arama Motoru Optimizasyonu3+0+03530.07.2026
Course Details
Language of Instruction Turkish
Level of Course Unit Associate Degree
Department / Program Web Design and Development
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course The aim of this course is to provide students with fundamental knowledge of Search Engine Optimization (SEO), including its concepts, techniques, and tools, and to develop the skills required to improve website visibility through keyword analysis, on-page and off-page optimization, SEO-friendly content creation, AI-supported SEO applications, and current SEO practices.
Course Content This course covers the working principles of search engines, fundamental SEO concepts, HTML and technical SEO applications, hosting and domain selection, Google Search Console, keyword analysis, on-page and off-page SEO, SEO-friendly content creation, AI-supported SEO tools, competitor analysis, sustainable SEO practices, and current SEO approaches.
Course Methods and Techniques Lectures, question-and-answer sessions, demonstrations, case study analysis, discussions, individual practical activities, AI-supported learning activities, hands-on practice with SEO tools, and assignments.
Prerequisites and co-requisities None
Course Coordinator Instructor Dr. Burcu TEKİN burcu.tekin@ankarabilim.edu.tr
Name of Lecturers Instructor Dr. BURCU TEKİN
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Teams’den yayınlanan indirilebilir ders notları
Course Notes Course materials prepared by the instructor, Google Search Central documentation, Google Search Console help resources, current industry reports, scholarly articles, and reliable online learning resources will be used.

Course Category
Social Sciences %20
Field %80

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 35
Quizzes 2 % 15
Assignment 1 % 10
Final examination 1 % 40
Total
5
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 4 56
Assignments 1 15 15
Mid-terms 1 12 12
Final examination 1 25 25
Total Work Load   Number of ECTS Credits 5 150

 
Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Explains the working principles of search engines, the fundamental concepts of SEO, its technical components, and current SEO approaches.
2 Applies keyword analysis, on-page and off-page SEO techniques, Google Search Console, and other SEO tools to improve the search engine visibility of websites.
3 Evaluates AI-supported SEO tools and content optimization methods in accordance with ethical and sustainable digital marketing principles, and utilizes micro-credential opportunities to support professional development.

 
Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to Search Engine Optimization No pre-class preparation is required. Lecture Presentation
2 Arama Motoru Optimizasyonu Temel Kavramlar Review the fundamental concepts of SEO. Lecture Presentation
3 Search Engine Working Principles and AI-Supported Search Engines Review how search engines work. Lecture Presentation
4 HTML for SEO Review HTML tags used in SEO. Practical Exercise Document
5 SEO-Friendly Hosting and Domain Selection, Sustainable Web Hosting Review hosting and domain selection criteria. Lecture Presentation
6 Google Search Console Setup and Usage Review the basics of Google Search Console. Lecture presentation
7 SEO, Keyword Analysis, and AI-Supported Keyword Research Tools Review keyword research techniques. Practical Exercise Document
8 Midterm Exam
9 On-Page SEO and AI-Supported Content Optimization Review On-Page SEO techniques. Practical Exercise Document
10 Off-Page SEO and Digital Reputation Management Review Off-Page SEO practices. Lecture presentation
11 SEO Competitor Analysis and AI-Supported Analysis Tools Review competitor analysis techniques. Practical Exercise Document
12 Creating SEO-Friendly Content, Generative AI for Content Development and Ethical Use Review the principles of SEO-friendly content creation. Practical Exercise Document
13 SEO Tools Review current SEO tools. Practical Exercise Document
14 Current Approaches to SEO Review current SEO trends. Lecture presentation
15 SEO Practice, Micro-Credentials, SEO Certifications, and Digital Badges Complete the practical assignment. Practical Exercise Document
16 Final Exam

 
Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16
C1 4 1 4 3 2 1 3 2 2 2 4 4 3 2 2 3
C2 4 1 4 4 3 2 3 4 2 2 4 4 4 4 4 4
C3 4 1 4 4 3 2 4 4 2 4 4 3 4 3 4 4

  Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant